Ecommerce product photography seems hard to do on a budget, which is often necessary for small businesses. But good eCommerce photography is necessary—because it increases your sales—and is doable. Let’s look at our top tips for how to do eCommerce product photography on a budget—from using natural lighting to making the most of free image editing software and optimizing your photos for SEO.

Why Does Good Ecommerce Product Photography Matter?

You can’t just upload any product image onto your site and expect conversions. Quality eCommerce product photography matters. Here’s why:

• It decreases your bounce rate: Customers find sites with good photography trustworthy, so they are more likely to stay and buy.
• Makes you stand out in a saturated market: Good product photography helps you stand out from your competitors, especially if you sell on sites like Amazon.
• Customers care about images: Customers think images are important—in fact, 90% of online shoppers believe image quality matters. Also, images are informative and easier to digest than words.
• Decreased returns: Good product photography decreases returns and increases customer satisfaction because customers are less likely to return items which look like they did on the website.
• Branding: Product photography is a brilliant branding tool to showcase your brand’s visual image through packaging and product lineups.